Now, AI is disrupting every industry with the
promise of personalization and tailored experiences – automated relationships
at scale. With the lines between “human” and “artificial,” “real” and “fake”
getting blurry, trust and relationships have become the most valuable business
currency.
In this new technological revolution, even
digital natives like Gen Z are looking for more human-like interactions and
experiences. So, how do you balance the need for AI’s speed, power and
automation to meet today’s business customers’ expectations of immediate,
always-on digital experience and the value of “human touch”?
The next phase in marketing is about balancing
high tech and high touch to get more personal with your audiences by
strategically and effectively using tools we’ve never had available to us
before.
The session will show how by harnessing the
power of AI to scale your marketing while combining it with human-only
strategies that build trust in today’s digital-first business environment, you
can propel your firm (and your career) forward.
The program will provide practical, actionable
insights and a new toolkit (and ammunition) you can take back to your firm. You
are guaranteed to walk away inspired and with a practical roadmap to get
started!
Learning
Objectives:
- Learn
how AEC firms can leverage the power of AI to enhance and personalize
experiences for a more human-centric approach that today’s AEC buyers want and
expect.
- Learn
how to humanize your brand and communications to build stronger emotional
connections, affinity and advocacy that propel relationship-led growth.
- Understand
top-performing marketing strategies and the most effective tactics for
navigating the changing landscape of client relationships in the age of
automation and AI.
Presenter: Ida Cheinman, Principal/Creative Director, Substance151