Some A&E firms compete on price while others are consistently pursued by their ideal clients. What is the main difference between these two types of firms? The answer lies in their strategy and how they present their value proposition. When you fail to differentiate your firm, price becomes the primary differentiator. This presentation will focus on the 5 steps you can take to uncover your hidden value and design a winning competitive advantage that helps you stand out from your competitors. We will unpack the specific steps you can take to develop a Unique Value Proposition (UVP) and Proprietary Process that will differentiate your firm and enable your seller-doers to sell on value instead of price.
TAKEAWAYS:
Presenter: June R. Jewell, CPA, President AEC Business Solutions