Seller-Doer Accelerator Module 1: Business Development Strategy-Seller-Doer Module 1 Questionnaire

Seller-Doer Module 1 Questionnaire

Pdf Summary

This document is a Google Forms questionnaire designed to help define a business’s Ideal Client Profile (ICP). It asks respondents to describe the type of client they want to attract, including the business type, industries served, decision-maker role, company size, and examples of ideal clients. It also asks where these clients can be found, such as conferences, trade shows, and other events.<br /><br />The form goes beyond basic demographics and includes psychographic questions about what ideal clients think, feel, and care about. It asks which influencers they follow, what brands they admire, what challenges keep them up at night, and what motivates them.<br /><br />In addition, the questionnaire explores the client’s business context and goals: what they are responsible for achieving, what KPIs or metrics they track, what career accomplishments help them advance, what milestones they are working toward, and what risks or failures could affect their success.<br /><br />Finally, it focuses on marketing insights by asking what publications, newsletters, online communities, and social media platforms the ideal clients use most. It also asks for common traits shared by these clients.<br /><br />Overall, the form is meant to gather detailed information so a business can create clearer marketing strategies and attract the kinds of clients they work best with.

Keywords

Ideal Client Profile

ICP questionnaire

target audience

client demographics

psychographics

decision-maker role

company size

marketing strategy

lead generation

customer insights