Seller-Doer Accelerator Module 2: Soft Skills Sales Techniques-Seller-Doer Accelerator Module 2 Slides: Soft Skills Sales Techniques

Seller-Doer Accelerator Module 2 Slides: Soft Skills Sales Techniques

Pdf Summary

The document is a presentation by Scott D. Butcher on the “12 Soft Skills Every Seller-Doer Must Have,” aimed at professionals in architecture, engineering, and construction (AEC). It distinguishes between hard skills, soft skills, and “power skills,” arguing that interpersonal and adaptive abilities are essential for business development and client service.<br /><br />The 12 skills covered are:<br />1. Verbal communication and active listening<br />2. Storytelling<br />3. Value messaging<br />4. Public speaking<br />5. Time management<br />6. Networking<br />7. Advising / consultative selling<br />8. Curiosity<br />9. Anticipatory thinking<br />10. Negotiation and persuasion<br />11. Flexibility / agility<br />12. Writing<br /><br />A later section adds technology savvy as an overarching, 12.5 skill, emphasizing the growing importance of digital engagement, virtual meetings, online networking, automation, and AI in modern B2B selling.<br /><br />The presentation also explains how storytelling can be structured and used strategically: know the audience, define the message, choose the right type of story and medium, create the story, and share it effectively. It highlights core story elements such as characters, conflict, and resolution, and provides formulas for brief, persuasive storytelling.<br /><br />Another major theme is adapting communication to behavioral styles using DISC personality types:<br />- Dominance<br />- Influence<br />- Steadiness<br />- Conscientiousness<br /><br />For each type, the presentation outlines tendencies, motivations, fears, and the best communication approach. The key takeaway is that successful seller-doers combine technical competence with strong soft skills, emotional intelligence, and the ability to tailor their message to different people and situations.

Keywords

soft skills

seller-doer

AEC

business development

storytelling

active listening

consultative selling

networking

negotiation

DISC personality types